Importance of media literacy .
Importance of Media Literacy Over the year's media has a big impact to our society. We are surrounded by media. Each and every day people interacts with media of many forms. Media plays very important role and has influence every aspect of our lives. It is considered as the best source to know about the happenings in the world. Every day we spend 8 hours exposed to different forms of medias, it entertains us, informs us and we get accumulated by it. We as a society absorb media from a wide variety of forms such as television, radio, magazines, newspapers, billboards, and internet. These are referred to as mass media because they communicate to a mass audience comprised of very large number of people (Giddens.2009, p.724). Media literacy is the ability to know and understand how the mass media works. This includes how they organized, how they produced their meanings and how they use them wisely. Media literacy provides tools which help people analyze messages and offer them opport...
